Vision and values

We believe that, when kindness is put into action, it benefits:

• The giver (you!)
• The person who is the subject of a kindness
• Society – we believe that kindness helps to build better communities

Kindness can be something that is planned or spontaneous. It can be made in big or small gestures, in the extraordinary or in the every-day. As a charity, we want to encourage people to think of kind things that they can do, and then do those things. So we want to support you to put kindness into action.

We believe that kindness can be demonstrated in all sorts of ways – not just with money, but with thought, time, effort, skills etc. Small kindnesses can have a big effect.

We believe that kindness, like a stone dropped into water, can ripple outwards.